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When it comes to designing creative for a successful campaign, many times even the most basic and fundamental elements are overlooked. You may have a fantastic product or service to offer, but if the key components are missing from your creative you could be left with an underperforming campaign. We’ve put together a list tips you’ll want to review:
Logo:
Yes, your company or product logo should always appear on every creative piece. A logo represents your company/brand, and is one of the most important branding tools available. It should be utilized all the time.
Speak to your Audience:
To speak to your target audience, you must first understand your audience. What are the demographics, psychographics and behaviors? Incorporating specific lingo, key phrases and incorporating relevant imagery will help make a connection.
Value:
Do you know what prompts your audience to act? A value proposition shows and tells what you offer (products, services, etc.) and more importantly, why your customers should want it. Special offers, deals and pricing garner attention, and this should be the most eye-grabbing thing about your creative.
Landing Page:
Creative doesn’t stop with the ad. A good ad means nothing when you have a 90% bounce rate and only a three second average page view. Get the most out of the campaign with a cohesive approach. The ad creative and landing page should have a similar look and feel, offer and message.
Avoid Ad Fatigue:
Even the greatest ads get old. Repetition is only good in moderation so plan to refresh your creative on a regular basis.
Message Length:
Attention spans are getting shorter and shorter. With all the noise and clutter your message needs to be to the point for a chance stand out.
Call to Action (CTA):
One of the most important elements. A CTA must be up front and center. It needs to be unique and direct so people know exactly what they’re supposed to do (i.e. “LEARN MORE”, “BUY NOW” or “REGISTER HERE”) and are motivated to do it.