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The Ultimate Guide to Spring Travel
OnTheSnowis the most trusted source for destination ski vacations. The Ultimate Guide for Spring Travel willexpand our authority late into the season and inspire OTS visitors to book a destination ski vacation in the Spring.
The Ultimate Guide to Spring Travel
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNGonly
• Website URL
• Product Image – 1024x683
• Copy – Send a press release, one sheet, or blurb about the product
Branded Display Ads
• 728x90, 300x250, 300x600, 160x600, and 320x50
• Accepted files for allimages: JPG, PNG, GIF
• MaxFile Size: 200kb
• Click-thru URL
• Animation: less than 3 loops, no blinking text
• 3-Party Tags Accepted
Newsletter Unit
• 600 x 200 px
• Accepted files for image JPG or GIF
• Size – 200KB max. No animation.
• Creative must not include the word "click" or any variation
• Click through URL
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
The Ultimate Guide to Spring Travel
Content
• Include a clear product image and/or a unique photo for your resort/destination
• Website URL should focus on driving eCommerce and enable users to purchase the featured product in a single click
Branded Display Ads & Newsletter Unit
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each ad size/device and each platform (email and web)
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action - CTAs should be short, meaningful and action-oriented
• Add your brand's logo
