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The Guide to Après Ski – Spring Edition
Beginning in February, OnTheSnowwill publish a series of articles highlighting the best Spring après ski
experiences in North America. Brands can align with our authentic editorial content by sponsoring a segment in the series.
The Guide to Après Ski – Spring Edition
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNGonly
• Website URL
• Product Image – 1024x683
• Copy – Send a press release, one sheet, or blurb about the product
Branded Display Ads
• 728x90, 300x250, 300x600, 160x600, and 320x50
• Accepted files for allimages: JPG, PNG, GIF
• MaxFile Size: 200kb
• Click-thru URL
• Animation: less than 3 loops, no blinking text
• 3-Party Tags Accepted
Newsletter Unit
• 600 x 200 px
• Accepted files for image JPG or GIF
• Size – 200KB max. No animation.
• Creative must not include the word "click" or any variation
• Click through URL
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
The Guide to Après Ski – Spring Edition
Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each ad size/device and each platform (email and web)
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action - CTAs should be short, meaningful and action-oriented
• Add your brand's logo
