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Spring Showcase: Events & Festivals
OnTheSnowwill featureNorthAmericaski town
events and festivals in the Spring to drive awareness and increasevisitation through the end ofthe ski
season. The article will include partner integration
within the contentas well as highly targeteddigital
promotions across email, newsletter, mobile app,
social,and display.
Spring Showcase: Events & Festivals
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNGonly
• Website URL
• Product Image – 1024x683
• Copy – Send a press release, one sheet, or blurb about the product
Branded Display Ads
• 728x90, 300x250, 300x600, 160x600, and 320x50
• Accepted files for allimages: JPG, PNG, GIF
• MaxFile Size: 200kb
• Click-thru URL
• Animation: less than 3 loops, no blinking text
• 3-Party Tags Accepted
Newsletter Unit
• 600 x 200 px
• Accepted files for image JPG or GIF
• Size – 200KB max. No animation.
• Creative must not include the word "click" or any variation
• Click through URL
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
Spring Showcase: Events & Festivals
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each ad size/device and each platform (email and web)
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action -CTAs should be short, meaningful and action-oriented
• Add your brand's logo
