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OnTheSnow's weekly newsletter integrates its partners through a native placement to help increase brand awareness and drive website traffic.
Image With Copy
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
• Body text – 50 word max.
• Include a CTA
• No formatting of text (bold, italic, line breaks, etc.)
• Do not include website URLs or email addresses in
body
• Image – 264 x 176 px (gif or jpg).
• No animation
• Creative must not include the word "click" or any
variation
• Click through URL
Creative Specifications continued next page.
OR
Full Image Banner
• Image – 600 x 200 px (gif or jpg).
• No animation
• Creative must not include the word "click" or any variation
• Click through URL
• Alt text – 50-words max.
• No all caps.
• Will be added onto banner for readers who do not allow images to load automatically
Image With Copy
• Focus on driving brand awareness and engagement
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• The copy accompanying the headline should add context and interest to clickthrough using a dedicated URL such as Book Here or Shop Now
• Incorporate unique photography
• Include a strong call-to-action that will be hyperlinked within the copy
- CTAs should be short, meaningful and action-oriented
• Add your brand's logo
Full Image Banner
• Focus on driving brand awareness
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-toaction - CTAs should be short, meaningful and actionoriented
• Add your brand's logo
