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OnTheSnow releases a weekly article
highlighting weather alerts and promotes it through
newsletter, mobile app, and social promotions.
Weekly sponsorships are available to brands that
want to align with this relevant content throughout
the season.
Newsletter Unit
• 600 x 200 (jpg or gif)
• No animation
• CTA should not include the word “click” in image
• Click through URL (can use 3rd party tracking click tag)
Logo
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Image Format – JPG, GIF, PNG
• Logos should be provided in color and in white.
• OPTIONAL: a transparent background if it fits with your brands guidelines
• File size: should not exceed 50kb
Branded Display Ads
• 300x250 and 300x600 / 160X600
• Accepted Files for all images: JPG or GIF
• Max File Size: 200kb
• Click-thru URL: 1 per ad unit
• Can use 3rd party ad tags or tracking tags/pixel
Newsletter and Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each ad size/device and each platform (email and web)
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
- CTAs should be short, meaningful and action-oriented
• Add your brand's logo
