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Big Screen
• Image Dimensions – 1600x578 and 650x550 (both sizes needed for big and smaller screens)
(be sure top right corner of 1600x578 has no content if sending optional video link)
• Image Format – JPG, GIF, PNG (No HTML or 3rd party ad tags)
• Animation
- 3-loop MAX. No unlimited looping
- NO blinking/flashing text or images
- Must have a final landing screen after third loop
which should contain CTA
• Size – 300KB max per image
• Click URL
• *3rd Party Tracking Pixel & Click URL Accepted*
Creative Specifications continued next page.
Video Asset on Big Screen Units only (Optional)
• YouTube link
• Must not be a “short” link
• Horizontal orientation only
• DO NOT embed video into Big Screen image file
• Different unit from OTS+ resort page video
-- OR--
• Raw file format
• File formats preferred – mp4, .mov, .mpeg
• Size – 4MB max
• Video must be horizontal orientation only
MOBILE SCROLLER & IN-APP BANNER
• Image –
- 370x740 and 400x666 (all sizes needed for big and smaller screens)
- In-App banner - 280x466
• Format – JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)
• Total Size – 300KB max
• Click URL
• *3rd Party Tracking Pixel & Click URL Accepted*
*Note: only 1 impression & click tag per creative set. (A “set” contains both image sizes for each ad unit)
• Display Ad views at OnTheSnow have proven to drive direct ROAS and also lift the return of other media you have in market, so where applicable create a common thread across all digital channels
• Use the large palette to drive brand awareness, and any offers you want to incorporate
• Carefully consider layout options that will work well across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Adding a video asset is optional but highly recommended
• Include a highly visible button with a strong call-to-action - CTAs should be short, meaningful and action-oriented
• Add your brand's logo
