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Mountain News Corporation, publisher of OnTheSnow, the most visited snowsports website in the world, is expanding with the acquisition of SkiReport.com, the second most visited ski report website in North America.
The SkiReport website will be merged with the OnTheSnow website for the winter 2011-2012 season, which will augment OnTheSnow’s 9.6 million annual unique visitors to more than 12 million. The acquisition not only solidifies Mountain News Corporation’s role as the leader in online snowsports content but also increases its installed mobile application base in North America from 85,000 to 945,000, a 10- times increase.
The SkiReport mobile platform consists of a highly acclaimed iPhone and Android application that has generated 860,000 downloads and an estimated 54 million in screen impressions for last ski and snowboard season. According to Chad Dyer, global managing director of Mountain News Corporation, the SkiReport app has a very unique and powerful feature that allows skiers and snowboarders to provide firsthand ski and snow reports and has emerged as the industry leader in user-generated snow reporting.
“This acquisition positions us well to take advantage of the strong growth we are seeing in mobile platforms around the world,” said Dyer. “The SkiReport mobile user base coupled with our powerful online portal instantly makes OnTheSnow the market share leader in reaching skiers and snowboarders through all channels in North America, creating both a terrific user experience and an excellent opportunity for our advertising partners.”
The SkiReport mobile app will become the default application for OnTheSnow and Dyer plans to integrate user-generated snow reports into OnTheSnow’s web site for this winter season. Going forward Mountain News will be providing the snow reports for the SkiReport mobile app, replacing the reports provided by SnoCountry Mountain Reports.
For more information, visit www.OnTheSnow.com or www.SkiReport.com.