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Published mid-November with promotional
efforts including dedicated email distribution, mobile
inbox, social media posts, and site-wide display advertising.
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNG only
• Website URL
• Product Image – 1024x683
• Copy – Send a press release, one sheet, or blurb about the product
Branded Display Ads
• 728x90, 300x250, 300x600, 160x600, and 320x50
• Accepted files for all images: JPG, PNG, GIF
• Max File Size: 200kb
• Click-thru URL
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted
Newsletter Unit
• 600 x 200 px
• Accepted files for image JPG or GIF
• Size – 200KB max. No animation.
• Creative must not include the word "click" or any variation
• Click through URL
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
Content
• Include a clear product image and/or a unique photo for your resort/destination
• Website URL should focus on driving eCommerce and enable users to purchase the featured product in a single click
Branded Display Ads & Newsletter Unit
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each
ad size/device and each platform (email and web)
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
- CTAs should be short, meaningful and action-oriented
• Add your brand's logo
